To calculate your member churn rate, pull out your handy dandy calculator (AKA your phone). ***A best practice is to run this report on the first day of the month for the previous month in order to get the most accurate numbers for your business.***įor example, running the July Gross Students Lost report on August 1st will give you the most accurate number. This will give you a number of total members who have left, rather than total number of memberships. Next, click “Edit Report Settings” and choose format “Totals”, then group by: FullName. You can exclude your trial memberships again here by entering the following criteria: To find your members lost during a specific month, run a new Memberships report and enter the following criteria: Step 2: Find your members lost during a time period
#Zen studio fitness software#
Looking for software for your fitness business? Check out our Fitness Business Software Checklist! To easily access this number later, you can save this report in a new or existing folder with the total number in the name of the file: Next, click “Edit Report Settings” then Format: Totals, and Group by: FullName Membership Category // is not OR not one of // Trial Membership Category(ies) Membership Label // is not OR not one of // Trial Membership(s) If you have trial memberships or a trial membership category that you don’t want to include in these numbers because you don’t count these people as members, you can add the criteria: Begin Date // on or before // J(or first day in the month you’re looking for) We highly recommend running this report monthly or quarterly in order to get accurate trends and be able to act on the insights provided. To find your total number of students at the beginning of a month period, run a new Memberships report (Dashboard > +New Report > Memberships), then enter the following criteria: Step 1: Find your total members at the beginning of a time period Here’s how you find this information in your Zen Planner database in 3 steps. Then multiply by 100 to get the percentage that represents your member churn. To calculate your member churn rate, select a specific period (we recommend a month, quarter or year) and divide your “Gross Students Lost” by the number of total students at the beginning of the period.
#Zen studio fitness how to#
Not sure how to pull this in Zen Planner? That’s what we’re here for.
This number represents the rate of student turnover over a given period of time and can be a way to foresee positive or negative changes in your business’ future. One major indicator of your business health is your member churn rate churn or attrition Rate (CR). Tracking the health of your fitness business starts with monitoring key metrics on a regular basis.
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